About us

We Are Bitte was founded in 2019 by Katrine Jagd, a mother of three. As a busy working mom living in a world full of impressions, Katrine quickly realized how essential it is to thrive in calm and peaceful environments. And of course, the same goes for children. This insight became the foundation of We Are Bitte—a brand born out of the desire to create calm and peaceful spaces that support children’s growth and well-being. 

Katrine’s vision was to go beyond just being a furniture brand. She wanted to create an atmosphere that promotes a sense of peace and serenity in the children’s room. This led to the development of products that combine aesthetics, functionality, and safety. By using natural colors and materials, We Are Bitte is inspired by the calming beauty of nature. Each design element is thoughtfully selected to create a nurturing environment for children.

The mission of We Are Bitte is to create a peaceful environment as well as inner peace. When the surroundings are calm and relaxing, there is room for togetherness, focus, and growth. By combining practicality and elegance, We Are Bitte aims to create an environment where families can focus on what truly matters: being present and enjoying each other’s company.